After college, I worked ordinary jobs until The Great Recession of 2010 when, like many Americans, I lost my job.
This created opportunity for reflection. I drew a venn diagram made from three lists:
1. What are the things I love to do?
2. What are the things I’m genuinely good at?
3. What are the things I could make a living doing?
As the lists overlapped, dots connected into what became ARTIFACT. I realized I wanted my own business - where I design and make beautiful, lasting products. My design inspiration came from years of collecting and dealing vintage apparel, and military artifacts - made from natural materials and engineered for no nonsense utility.
ARTIFACT began in February 2010. The first ten months I balanced a placeholder job with nights and weekends devoted to designing and making product. By December, I left my job to run ARTIFACT full-time.
It’s now 2020 and skilled people help me in a larger studio with more equipment, but my principles haven't changed. Design with absolute devotion to quality, utility, & timeless design.